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Home > Projects > Advertising > Pathlore Software
1998-2001

Rebranding Campaign
Colour Magazine Ads | Direct Mail
Pathlore Software was a U.S. client who placed their trust in our ability to help them stand out in a crowded marketplace, at a time when competition was fierce.
An award-winning series of ads, strategically placed among industry journals, addressed the client’s main concern and established a brand message that continued to serve them well for years to come.
Agency: McMillan
Creative Direction: Gord McMillan
Art Direction: Bill Murray
Design: Bill Murray
Copywriting: Jim Reil
Photography: Headlight
Awards: 🥇 First Place – Colour Magazine Ad (Ottawa Ad & Design Awards)
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