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Home > Projects > Advertising > Pathlore Software

1998-2001

MDS Nordion Logo

Rebranding Campaign

Colour Magazine Ads | Direct Mail

Pathlore Software was a U.S. client who placed their trust in our ability to help them stand out in a crowded marketplace, at a time when competition was fierce.

An award-winning series of ads, strategically placed among industry journals, addressed the client’s main concern and established a brand message that continued to serve them well for years to come.

Agency: McMillan

Creative Direction: Gord McMillan

Art Direction: Bill Murray

Design: Bill Murray

Copywriting: Jim Reil

Photography: Headlight

Awards: 🥇 First Place – Colour Magazine Ad (Ottawa Ad & Design Awards)

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