Rebranding Campaign

B&W Newspaper Ads | Colour Newspaper Ads | Direct Mail | In-Store Signage | Busboards

In 1999, I was contacted by the marketing manager of the St. Laurent Centre, an individual I had worked with previously when she held the same role at Place D’Orleans.

They found themselves in a bind when their rebranding effort collapsed. We were asked to pull one together in record time and, as a result of our success, we secured our role as the agency of record for the St. Laurent Centre.

Agency: McMillan

Creative Direction: Gord McMillan

Art Direction: Bill Murray

Design: Bill Murray

Copywriting: Gord McMillan

Photography: Tony Fouhse • Stock • Bill Murray